What exactly does Public Relations mean and do I need it?

When clients hire a consultancy to manage their public relations in essence they are hiring someone to look after their reputation.

In business, there is no greater asset than your reputation.

You can improve your reputation through the standard of promotional products you produce, by how you present yourself to the public (your brand), and through how you are represented in the media.

When you hired an excellent accountant to entrust your financial management, it was just as important to hire an excellent public relations expert with which to entrust your reputation.

h2 media’s core business is to manage your reputation, not just to make it great, but to work with you to keep it that way. Click here for some examples of h2 media’s public relations outcomes.

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What do people mean by media relations and who should use it?

No public relations consultant can ever guarantee ‘free’ publicity through the distribution of a media release.

However, an experienced public relations consultant, with a network of extensive media contacts, will know the best media avenues to pursue and will have the best contacts with which to follow your media release through.

An experienced public relations consultant is one who has an impeccable reputation with the media.  At the end of the day, your publicity and media exposure is a direct result of your consultant’s own expertise and reputation.

h2 media is second to none when it comes to media networks and reputation. Click here for some examples of h2 media’s media outcomes.

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When people say marketing services what does this entail and isn’t it costly?

Marketing can involve areas such as your website, direct e-newsletters, paid advertisements, branding, and promotional product development such as brochures and flyers.

Marketing, unlike public relations, often involves the cost of printing materials, or paying for advertising space in either print or broadcast media.

The costs involved in advertising dictate that you must use your ‘space’ or ‘airtime’ to the best of your ability.

This does not have to be expensive  - the trick is to choose the best media with which to reach your target market and maximise that medium to the best of your ability.

Leaving this to chance is a costly and in some cases damaging business decision as your brand or reputation is sending out mixed messages to the wrong market.

Marketing your business should bring you a return either financially or with an improved reputation and client loyalty.

Today’s electronic forms of marketing such as websites, e-newsletters, and email campaigns are very inexpensive and yet effective forms of marketing. Not all marketing has to be an expense.

h2 media’s marketing skill and marketing planning expertise ensure that your business receives the best possible outcome for your investment and the best target reach for your message. Click here for some examples of h2 media marketing campaigns.

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Don’t just large business need this sort of assistance?

Small business is a cut throat industry in this day and age and competition is fierce.

It is essential for a small business to have an excellent reputation just as much as a large business. As all small businesses know, the majority of new customers come from word of mouth – make sure it’s your business coming from their mouth – and for all the right reasons! Click here for some examples of h2 media campaigns for small business.